Concept of 旅住 (Travel & Live)

I was recently introduced to a new concept called 旅住, which literally means “travel & live”.  旅住 is when someone moves to an international city/town for 6 months or a year to immerse in the culture.  Perhaps similar to the idea of studying abroad, minus the studying.  Apparently this has become a trend for newly wealthy Chinese in their 20’s and 30’s.  The idea is to experience life in the city, not at a tourist, but as a local.  I can certainly see why this is appealing.